SEO Best Practices for SaaS Startups

SEO (Search Engine Optimization) isn’t about hacks. It’s about helping the right people discover your product when they’re looking for a solution.

If your site has good structure, clear content, and basic metadata, you’re already ahead of most competitors.

These are the basic things every SaaS website should have:

• A short, clear page title and meta description
• Open Graph and Twitter Card tags for better link previews
• A sitemap.xml and robots.txt file
• Fast loading speeds (especially on mobile)
• Clear content hierarchy using H1, H2, H3
• Proper use of alt text for images

Keywords are important - but they should appear naturally.

Don’t repeat the same phrase in every sentence. Instead, write clearly about the problems you solve, the features you offer, and the benefits your users get.

If a human understands it, search engines will too.

Use clear headlines to break up content. Use bullet points when listing benefits or features. Use short paragraphs. This helps both readers and search engines understand what’s important.

Every blog post, landing page, and help article should follow this structure.

SEO works best when it’s part of your product from the start. Setting up metadata, link previews, performance optimizations, and a sitemap early means you don’t need to retrofit them later. A strong foundation ensures your site is ready to grow as soon as you launch.